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© 2019 by Lukas Resheske.    Terms of service     Disclaimer

August 11, 2019

Since I'm training copywriters, I'd like to talk about something most working copywriters avoid...

Bad Clients.

Now, I said 'bad clients'...not bad people. This isn't a moral judgement. Also, I won't specifically discuss any prior clients or prospects directly. Take this...

August 2, 2017

Daily Handwritten Assignments: http://swiped.co

Select any piece of copy to handwrite into a notebook for 30 Minutes MAX. Do this everyday (Monday through Friday) for 6 weeks. Swiped.co is a great place to find copy, however feel free to get your copy samples from anywh...

July 1, 2017

We’re moving away from the tactical and the strategic to talk about something more philosophical...and thus, far...far more important.

Our philosophies dictate our lives...even if we don’t readily define them.  They’re the rules by which we conduct ourselves, and the be...

March 1, 2017

Why?  Because success is 1% theory and 99% execution, and you sell execution.You charge people to help them execute, which means that theory = easy money for you.

You can afford to teach it all.  Go deep.  Show case studies and numbers.  Use examples.  Hold nothing back...

November 1, 2016


Life (and business) tends to get chaotic.  We have no control over 99% of what occurs to us…around us…or as a result of other’s actions.  That’s usually enough to keep most people stuck, pissed off, and scared to move forward....

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